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Jun 06, 2017

Mobile Gaming in Russia

Market overview. Case study. Opportunities for international publishers and marketers.

Key facts and numbers

  • With 80 million smartphone users in 2017, Russia is Europe’s largest mobile Internet market.
  • Russia is #1 in Europe by number of mobile game downloads, and #6 by total game revenues (2016).
  • More than 100 new mobile games are released each year in Russia. 40% of them are offered by foreign publishers.
  • The most popular mobile games, including foreign entries, generate from $3 to $5 million in revenues per quarter.
  • In contrast to the past years, Android games have begun generating more revenue than iOS games
  • Marketing costs are generally lower in Russia, with cost-per-install twice as attractive as in the USA.
  • Retention rates are higher in Russia for Android games, but usually lower for iOS.

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Zorka.Mobi

Creative Mobile Performance Agency

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