In the meantime, we’ve specially prepared an Influencer Marketing tutorial
Feb 16, 2018
When putting together a campaign, Liapin said games publishers should ensure they know the type of players they are trying to attract and study the unique aspects of local markets around the world.
He also advised not to “waste money on top names”, but rather invest more into “second names” - slightly smaller channels but ones with substantial viewerships.
Plan of attack
When it comes to the video brief, interestingly Liapin recommended limiting creativity - in contrast to what some other marketers may advise - and making sure the promotion is only lasts between 30 to 60 seconds.
He added that the promotion should have a clear, coherent and direct motivation for the viewer to download the app, as well as reflect the influencer’s own opinion of the product and offer in-app bonuses for new users.
As part of good campaign management, Liapin said publishers should keep time zones in mind when dealing with influencers, as correspondence may only be available at certain hours.
He remarked that Zorka often runs a 24 hours operation to ensure it can keep up with campaigns around the world, as being able to respond promptly and be constantly available can help ensure a campaign’s success.
Publishers also need to be ready to deal with technical issues influencers may face when linking to a game, and advised to always check the correct tracking link is in place in the video description. Without this, understanding the return on investment on a video may be difficult to judge.
Lastly, publishers should always have clear positive and negative forecasts set out to judge whether a campaign has been successful or not and why.
Ultimately in some cases if results aren’t up to scratch it could be that the wrong influencer was chosen for that particular campaign - a consequence of what is always a risky business, said Liapin.
Dec 04, 2018
More Popular than TV: Detailed Review of YouTube Audience in Russia in 2018
Millions of people around the world use YouTube to find answers to their questions, to learn something new or to become social media stars. Russia is no exception. According to the research by Mediascope, YouTube is the 4th most popular service in the Russian Internet as of September 2018. In this article prepared together with Think with Google, you will learn what differentiates the Russian users and what content they like.
Nov 29, 2018
Zorka.Mobi and Azur Games – Case Study: experimental mobile shooter pre-release campaign
Experimental mobile shooter pre-release campaign