In the meantime, we’ve specially prepared an Influencer Marketing tutorial
Thanks to creative solutions and use of the newest programmatic technologies, we offer the most effective ways to purchase traffic while taking into account client goals and interests.
Period: август 2017-май 2018
Challenge: increase the number of installs
Platforms: myTarget, VK, Unity Ads, in-app
- Activation rate (1-2 min in the game, role creation): target — 85%, if less than 45% — reject
- Effective rate (10 min in the game, reaching the 5th level): target — 50%, if less than 30% — reject
- RR Day 1: target — 35%, if less than 10% — reject
- ROI (first week) — 7%
- If even 1 indicator is less — reject
Result: attracted paying users, 77k installs (Russia&CIS)
Web browser to get search results from various search engines like Google, Bing and other popular Internet Web services.
Challenge: More installs with minimal CPI rate.
GEO: Russia & Russian-speaking countries.
Platforms: iOS and Android.
Period: October, 27 - November, 3.
Result: CPI = $0.18; СR > 54%; 57k installs per week.
Mobile game — a café business simulator
Challenge: purchase traffic on iOS and Android with targeting on a female audience segmented into 3 age groups. Reduce CPI to the lowest level, while keeping the same KPIs (ARPU and Retention).
Solution: together with the customer we developed smart approaches to placement and types of creatives, source — myTarget.
Result: 56,000 installs within 6 months.
A global shopping platform for millions of users
Challenge: increase an amount of installs and broaden the number of paying users
Solution: paid posts on vk.com, development of creative approaches for acquiring the target audience; source - myTarget
Result: more than 300k installations on iOS & Android in 14 months
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Chief Business Development Officer