Case: Mobile CPI for Mamsy

Private sales club for mothers where they can buy brand products for themselves, family or home

Challenge: Increase the number of active users in Mamsy app;
Keep the CPI rate below 60 rubles;
Payment model – CPI;

GEO: Russia.

Platform: Android, iOS.

Solution: We tested various user segments. The best-performing group was mothers aged from 25 to 37 with children under 14.
We used 50 to 60 new creatives daily. Thanks to customer analytics access, we could quickly optimise marketing campaigns and identify those showing the best results.

Results: Within 14 months, we increased the number of installs fourfold – from 20,000 to 80,000. We saved 6,000,000 rubles, while keeping the CPI rate below 60 rubles.

Case: Mobile CPA for BlaBlaCar

App for travelling with drivers who have empty seats

Challenge: More active users (passengers and drivers).

GEO: Russia.

Platform: Android.

Solution: Testing different sources: in-app ads (video and banners). As in-app video performed best it became the main campaign source. We used a number of creatives with the photos of drivers and passengers with actual prices.

Results: > 25k registered users within 6 months, 60% passengers and 40% drivers.

Case: Mobile CPI for 2GIS

Comprehensive directory with a map and navigator

Challenge: More installs with RR (Rolling Retention) on the 7th day > 30%.

GEO: Moscow & Moscow region, St. Petersburg & Leningrad region.

Platform: Android.

Solution: Testing different sources with creatives approaches.

Sources: In-app advertising, сontextual advertising.

Results: RR (Rolling Retention) on the 7th day > 45%, 15k installs per month.

Case: Influencer Marketing for Smart Search App

Web browser to get search results from various search engines like Google, Bing and other popular Internet Web services.

Challenge: More installs with minimal CPI rate.

GEO: Russia & Russian-speaking countries.

Platforms: iOS and Android.

Period: October, 27 - November, 3.

Result: CPI = $0.18; СR > 54%; 57k installs per week.

Case: ASO for Wokka Lokka (App Store)

Mobile geolocation app

Challenge: low search ranking and app visibility in the app store resulting in a very small amount of traffic.

Geo: RU.

Solution: text optimization with the focus on most relevant searches and promotion using competitors' names.

Result: increased number of search results from 6 to 40, impressions +592%, views +591%, installs +475%

Case: ASO for Gilmon

Discounts and sales aggregator

Challenge: A small number of keywords and low rankings do not generate traffic. Text optimization is needed to acquire users and imagery improvement (icon, screenshots) to boost conversion.

Results:

Text optimization (Google Play):

• views +5%
• installations +4%

 Text optimization (AppStore):

• impressions +71%
• installations +7%

Visuals optimization (Google Play + AppStore):

• installations with optimized icons +3%
• installations with optimized screenshots +25%

Case: Mobile CPI for Jili.ng

A leading mobile marketplace in Nigeria

Challenge: More installs with CR (conversion to contact view) on the 7th day > 55%.

GEO: Nigeria.

Platform: Android.

Ban on traffic from Facebook, Instagram, Google Adwords, incent, and Adult traffic.

Solution: Testing advertiser’s creatives with real products.

Sources: Affiliate DSP, teaser ads.

Results: CR on the 7th day > 60%, 12k installs per month, TOP 10 in Google Play in Nigeria.

Case: Mobile CPI for YouDo

Freelancer platform for household and business tasks

Challenge: More installs with CR (install-to-order) > 9%.

GEO: Moscow & Moscow region, St. Petersburg & Leningrad region.

Platforms: iOS and Android.

Solution: Segmented creative banners for various services (beauty, repair, etc.) in Facebook, myTarget, and Instagram during testing.

Result: CR +9%, 20-25k installs per month.

Case: Mobile CPI for "My Café: Recipes & Stories"

Mobile game — a café business simulator

Challenge: purchase traffic on iOS and Android with targeting on a female audience segmented into 3 age groups. Reduce CPI to the lowest level, while keeping the same KPIs (ARPU and Retention).

Solution: together with the customer we developed smart approaches to placement and types of creatives, source — myTarget.

Result: 56,000 installs within 6 months.

Case: Boost to TOP for Guild of Heroes

Fantasy RPG for mobile

Challenge: 60k installs within 14 days with a budget of $63k. RR — 35% (1st day) and 20% (2nd day).

Solution: a powerful mix of incent and non-incent traffic sources to reduce CPI and reach the required RR.

Result: reached 63,694 installs during campaign with $0.84 CPI; the retention rate was 41.73% on the 1st day and 29.87% on the 2nd day.

Case: Mobile CPI for Rambler-Kassa

Schedules & tickets in 80 cities of Russia

Challenge: increase the number of installs and acquire users who are likely to buy. Target audience — M+W 18+; GEO: Moscow & Moscow region, St. Petersburg & Leningrad Region.

Solution: new creative approaches to acquire the target audience, source – myTarget.

Result: 5,000 high quality installs in 9 days.

Case: Mobile CPI for Bookmate

Reading app with a huge selection of books

Challenge: Global Geo subscribers acquisition, monetization of the app.

Solution: CPI and CPA based campaigns (pay per subscription), source – MyTarget.

Result: we started with RU Geo, but today we work with a number of foreign GEO and acquire 5,000 subscribers every month.

Case: Mobile CPI for AliExpress

A global shopping platform for millions of users

Challenge: increase an amount of installs and broaden the number of paying users.

Solution: paid posts on vk.com, development of creative approaches for acquiring the target audience; source - myTarget.

Result: more than 300.000 installations on iOS & Android in 14 months.

Case: Mobile CPI & CPA for Edadeal

App with information about sales and special offers in local supermarkets

Challenge: determine the lowest price per click in order to get as much installs as possible; boost to TOP.

Solution: developed creative approaches; ran test campaigns; optimized and increased traffic volume.

Result: During 4 months of our cooperation we acquired more than 400 000 high-quality non-incent installs for iOS and Android, as well as helped our client to get to TOP – TOP 2 in the App Store while featuring.

Case: Mobile CPА for IQ Option

Online binary broker option

Challenge: increase number of users with demo account registrations

Terms: purchase small amount of traffic and proceed in case of positive results

Solution: paid posts in VK groups; new creative approaches to acquire the target audience

Result: daily volume increased to 2000-3000 leads. This amount was enough for our client to increase the base of paying users 4-fold during the time of our cooperation