In the meantime, we’ve specially prepared an Influencer Marketing tutorial
Thanks to creative solutions and use of the newest programmatic technologies, we offer the most effective ways to purchase traffic while taking into account client goals and interests.
Talion is an open-world MMORPG from Gamevil, one of the largest game developers with offices in South Korea, USA, and Germany.
Challenge: Acquire a target number of pre-registrations during the first stage of the campaign and achieve a target number of qualified installs at stage two.
Period: February – March 2018.
Platforms: Android, iOS.
Sources: Influencers, myTarget, Target VK.
Results: We reached the overall milestones as set out on the pre-registration landing pages (over 250,000 pre-registrations in total); during the advertising campaign Talion became the #1 RPG in Russia
inDriver is an alternative taxi service, where the passenger sets the price of the trip and selects a car by himself.
Challenge: Acquire users to the application, observing the following condition: at least 90% of those who installed the inDriver app will register in the service and make an order.
Period: March – June 2018.
GEO: Moscow & Saint Petersburg.
Platforms: Android, iOS.
Sources: Facebook, Google AdWords, myTarget, Google DoubleClick.
Results: In March – June 2018, we acquired 122 484 users, and 91.3% of them made at least one order using the app.
Web browser to get search results from various search engines like Google, Bing and other popular Internet Web services.
Challenge: More installs with minimal CPI rate.
GEO: Russia & Russian-speaking countries.
Platforms: iOS and Android.
Period: October, 27 - November, 3.
Result: CPI = $0.18; СR > 54%; 57k installs per week.
Mobile game — a café business simulator
Challenge: purchase traffic on iOS and Android with targeting on a female audience segmented into 3 age groups. Reduce CPI to the lowest level, while keeping the same KPIs (ARPU and Retention).
Solution: together with the customer we developed smart approaches to placement and types of creatives, source — myTarget.
Result: 56,000 installs within 6 months.
A global shopping platform for millions of users
Challenge: increase an amount of installs and broaden the number of paying users
Solution: paid posts on vk.com, development of creative approaches for acquiring the target audience; source - myTarget
Result: more than 300k installations on iOS & Android in 14 months
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Chief Business Development Officer