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TELL US ABOUT YOUR TASK

OUR KEY EXPERTISE—EXPERIENCE IN MORE THAN 150 PROJECTS

Thanks to creative solutions and use of the newest programmatic technologies, we offer the most effective ways to purchase traffic while taking into account client goals and interests.

2018

Case studies
Case studies

Case: Mobile CPI for Mamsy

Private sales club for mothers where they can buy brand products for themselves, family or home

Challenge: Increase the number of active users in Mamsy app;
Keep the CPI rate below 60 rubles;
Payment model – CPI;

GEO: Russia.

Platform: Android, iOS.

Solution: We tested various user segments. The best-performing group was mothers aged from 25 to 37 with children under 14.
We used 50 to 60 new creatives daily. Thanks to customer analytics access, we could quickly optimise marketing campaigns and identify those showing the best results.

Results: Within 14 months, we increased the number of installs fourfold – from 20,000 to 80,000. We saved 6,000,000 rubles, while keeping the CPI rate below 60 rubles.

2017

Case studies
Case studies

Case: Influencer Marketing for Smart Search App

Web browser to get search results from various search engines like Google, Bing and other popular Internet Web services.

Challenge: More installs with minimal CPI rate.

GEO: Russia & Russian-speaking countries.

Platforms: iOS and Android.

Period: October, 27 - November, 3.

Result: CPI = $0.18; СR > 54%; 57k installs per week.

2016

Case studies
Case studies

Case: Mobile CPI for "My Café: Recipes & Stories"

Mobile game — a café business simulator

Challenge: purchase traffic on iOS and Android with targeting on a female audience segmented into 3 age groups. Reduce CPI to the lowest level, while keeping the same KPIs (ARPU and Retention).

Solution: together with the customer we developed smart approaches to placement and types of creatives, source — myTarget.

Result: 56,000 installs within 6 months.

2015

Case studies
Case studies

Case: Mobile CPI for AliExpress

A global shopping platform for millions of users

Challenge: increase an amount of installs and broaden the number of paying users.

Solution: paid posts on vk.com, development of creative approaches for acquiring the target audience; source - myTarget.

Result: more than 300.000 installations on iOS & Android in 14 months.

DO YOU WANT THE SAME RESULTS?

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It’s easy! Write us! Together we can figure out how to effectively promote your app.

Dmitry Liapin

Chief Business Development Officer

Dmitry Liapin - Chief Business Development Officer