In the meantime, we’ve specially prepared an Influencer Marketing tutorial
Thanks to creative solutions and use of the newest programmatic technologies, we offer the most effective ways to purchase traffic while taking into account client goals and interests.
Private sales club for mothers where they can buy brand products for themselves, family or home
Challenge: Increase the number of active users in Mamsy app;
Keep the CPI rate below 60 rubles;
Payment model – CPI;
Platform: Android, iOS.
Solution: We tested various user segments. The best-performing group was mothers aged from 25 to 37 with children under 14.
We used 50 to 60 new creatives daily. Thanks to customer analytics access, we could quickly optimise marketing campaigns and identify those showing the best results.
Results: Within 14 months, we increased the number of installs fourfold – from 20,000 to 80,000. We saved 6,000,000 rubles, while keeping the CPI rate below 60 rubles.
Web browser to get search results from various search engines like Google, Bing and other popular Internet Web services.
Challenge: More installs with minimal CPI rate.
GEO: Russia & Russian-speaking countries.
Platforms: iOS and Android.
Period: October, 27 - November, 3.
Result: CPI = $0.18; СR > 54%; 57k installs per week.
Mobile game — a café business simulator
Challenge: purchase traffic on iOS and Android with targeting on a female audience segmented into 3 age groups. Reduce CPI to the lowest level, while keeping the same KPIs (ARPU and Retention).
Solution: together with the customer we developed smart approaches to placement and types of creatives, source — myTarget.
Result: 56,000 installs within 6 months.
A global shopping platform for millions of users
Challenge: increase an amount of installs and broaden the number of paying users.
Solution: paid posts on vk.com, development of creative approaches for acquiring the target audience; source - myTarget.
Result: more than 300.000 installations on iOS & Android in 14 months.
DO YOU WANT THE SAME RESULTS?
It’s easy! Write us! Together we can figure out how to effectively promote your app.
Chief Business Development Officer