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янв 09, 2018

Q&A: Affise on How to Maintain Network-Publisher Relations

Affiliate Director of Zorka.Network Oleg Gorelik reveals secrets how to maintain productive communication with publishers. «A satisfied publisher will share his experience with three friends, while an unsatisfied one - with ten friends».

When we say network-publisher relations, we mean the interaction between an affiliate manager and their affiliates and how this influences the success of any affiliate program they are working on.

So, Cyprus-based performance marketing software company Affise decided to do some research and find out how these two industry players cooperate with each other and maintain good working relations.

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Oleg Gorelik, Affiliate Director in Zorka.Network

Oleg, you are working with lots of partners at the same time. How do you manage your working relations with all of them?

Well, good working relationship is always based on mutually respectful communication. However, some affiliate managers often forget that publishers are not their inhouse media buyers. They aspire their affiliates to always stay in touch, not to screw up with promo materials, drive only high-quality traffic, and so on. But in reality all the publishers are more like freelancers. They do not have any obligations towards you. Thus, communicating with your affiliates in a friendly and respectful manner is crucial. You should always treat them like partners rather than like traffic-driving machines. This is the key.

But sometimes, no matter what you do, affiliates stop driving traffic to your affiliate program. Why can it happen?

This situation may have a very simple explanation. Some technical issues might prevent an affiliate link from working properly. If not, just ask your affiliate about the reasons why it happened. It doesn’t sound good, but in most cases publishers prefer you as long as you offer better conditions for their earnings. So, the simplest way out is to offer them higher payouts. But it’s too boring. It is much more interesting to challenge yourself and invent some other options, isn’t it? For example, you can persuade your affiliate to drive more traffic to an unpopular offer by promising him an access to a great one which you know is going to be available soon. Anyway, you can always switch on your personal charms and charisma. Believe me, sometimes it works even better than anything else.

So, establishing good relations with your publishers is already a half of success in an affiliate program, isn’t it?

Sure. You won’t have great results without maintaining good relations with your partner. That is why you should treat them with all your care and respect because a satisfied publisher will share his experience with three friends, while an unsatisfied one - with ten friends. So, when you treat your publisher improperly, you risk not only to lose an existing partner but also to gain a bad reputation among potential ones.

With an affiliate network everything is more or less clear. But what about publishers? They may choose any affiliate network, as well as prefer working with direct advertisers. Is proper relationship as important for publishers as for affiliate managers?..

Read more: performancein.com

Oleg Gorelik

Affiliate Director | Zorka.Network

ВАМ ТАКЖЕ МОЖЕТ ПОНРАВИТЬСЯ

май 24, 2017

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Обзор новостей за неделю

Еженедельная подборка самых интересных новостей в сфере digital | The most interesting digital-news of the week. English version is provided below.